Trusted by teams building the next wave of products
AI generates screens. We make decisions.
Strategic design intelligence and execution for AI-native and high-growth startups, to move beyond the v1 and ship products users will actually love.
Trusted by teams building the next wave of products
AI can generate screens and demos in minutes. But building a product people trust, understand, and return to is a different discipline altogether.
You end up with disconnected screens, generic flows, missed edge cases, and UI that looks good but breaks in real use.
That's where we come in. Producing design is cheap and fast, and knowing what not to make is now critical. We combine skills, experience and judgement to be the real, human voice for your users in the room where product decisions are made.
We're the partners of choice for founders and PMs on their convoluted path to building great products, because messy and honest conversations don't easily happen in the AI chat box.
We partnered with the founding team of Eyva's non-invasive glucometer device to design and reimagine the test-taking experience for the diabetic and pre-diabetic community on their app.
Through user research and close collaboration with tech, marketing and content teams, we created a new virtual world within the app, designed nuanced device-app interactions and wove in moments of user delight across the entire journey.
eyva.io →
Agentic AI platform for the CPG industry (US): Designing multi-agent workflows to help brands, brokers, retailers, etc. identify new business opportunities, automate communication, and reduce friction in daily workflows.
findiy.ai →We created a bold, playful experience for this innovative coffee brand that offers packaged coffee 'drops'. Combining brand story, product info and ordering journeys into a vibrant, coffee-filled experience created a unique visual identity for the client.
caffeinated.co.in →
We worked alongside the FK product and category teams to refine end-to-end UX, improve medicine re-ordering flows and develop insights on e-pharmacy buyers in Tier-2+ cities in India.
We partnered with a health-tech client to design a persona-based, personalized health tracking app for their smart wearable. Regular vitals coupled with unique insights from tracking macros and a voice-led AI health coach helped create a differentiated experience.
A workflow-driven, context-aware AI copilot embedded within Microsoft Word to increase productivity for medical writers on regulatory documents.
asthra-writer.ai →First-principles user and product thinking to bring clarity in your journey across conflicting signals and ambiguity. Rapid ideation, prototyping and testing to iterate towards 'aha' moments and great customer outcomes.
Your products and teams move fast and you can benefit from continuous, dedicated design support for everything from the big launches to small feature updates. We often partner with founders on a retainer basis to own and drive all design decisions while being deeply integrated across functional teams.
Your product was designed a while back and it works, but the competitive ecosystem and customer expectations have evolved fast. A complete design revamp of complex products and workflows to bring simplicity to the chaos and reduce friction and time to value.
You've spent the weekend and you have a version after 20 prompts, but shipping it to real users will need more work. We offer expert design audit and guidance on your prototypes and screens to identify UX debt: broken flows, accessibility gaps, edge cases, before your product breaks in production with real users.
You're taking consequential product decisions but realize you need more conviction on your key hypotheses. Or you need to just get a deeper understanding of your users to build more context on the what, why and how of their behaviour on your product and outside it. We've run 200+ contextual interviews and usability testing sessions to uncover needs and frustrations no dataset captures.
Whether you're starting from an AI prototype that needs a human pass, or building something new to the world, we'd love to hear about it.
